Strategic communications isn’t taught in rabbinical college. How to write an oped is different from how to write a sermon. Professional social media presence is different from posting likes and congregational photos of Sukkahs and visits to Israel. Speaking from a stage–or speaking to a journalist or a community group–or a donor–is different than speaking from the Bimah. ChangeCommunictions offers unique services for rabbis and their congregational boards and staff. We will work with you to hone your skills in messaging, public speaking, media outreach, community engagement, and donor cultivation.
We work with rabbis and other clergy, with congregational staff, and congregational boards to ensure that what you say and how you say it, what you write and how you write it, achieve your goals. We advise congregations on crisis management. We work with boards to achieve their internal goals and to reach out to the congregation for new recruits. We train staff on how to create the best communications outreach efforts for your congregation. We advise clergy and their team of staff and lay leaders on how to become spokespeople in their communities for the values that the congregation represents.
We also work with camps and other Jewish professional organizations and leaders to hone in necessary communications’ skills. How to write a letter to a parent is different from how to write a weekly sermon. How to engage, cultivate, and keep a donor is all about communications. We will offer a strategic plan and approach that fits your needs.
Based on our unique experience, we will work with you to determine your needs and the best outcome. CEO Jo-Ann Mort has advised numerous clergy and lay leaders in the US and Israel. She has a unique understanding of the challenges and with her background in progressive US politics and in-depth knowledge of Israel, she brings a particular set of talents and strategies to the work.